What happens when the party is over? If you’ve seen our Wild Love video with Estée Lauder spokesmodel Kendall Jenner and musician Elle King, you know that’s when the real fun begins. After discovering that Elle leaves behind her Pure Color Love Lipstick at the end of a party, Kendall makes magic happen, somehow managing to transform the chore of cleaning up into a celebration of her very own. Multiple outfit changes, balloons and handfuls of confetti later, Kendall and Elle realize what happened and Elle returns for her rightful lipstick. In the meantime, we’re treated to shot after shot of eight luxe, pigmented, gorgeous shades of Pure Color Love, all of which we’re ready to add to our collection, stat.
Now watch above as we take you behind the scenes to witness the magic behind the magic: All of the fun the girls had on set, the many makeup and outfit changes, and how we created this surprising story around Wild Love, Elle’s new song, which we promise you’ll want to listen to on repeat from here on out. One thing you won’t want to repeat? Your lip color. Because with 30 shades to love in our new collection, you can play with your look and mix it up all day, every day.